1. What is promotion ?
Promotion is a
marketer in the business of informing and influencing other people or parties
that are interested in doing the transaction or exchange of goods or services
marketed.
Like most
marketing decisions, an effective promotional strategy requires the marketer
understand how promotion fits with other pieces of the marketing puzzle (e.g.,
product, distribution, pricing, target markets). Consequently, promotion
decisions should be made with an appreciation for how it affects other areas of
the company. For instance, running a major advertising campaign for a new
product without first assuring there will be enough inventory to meet potential
demand generated by the advertising would certainly not go over well with the
company’s production department (not to mention other key company executives).
Destination promotion :
Ø
Disseminating product information to
potential target markets.
Ø
To get the increase in sales and
profit.
Ø
To get new customers and maintain
customer loyalty.
Ø
To maintain stability in the event
of sluggish sales market.
Ø
Differentiate and favor products
than competitors’ products.
Ø
Forming the product image in the
eyes of consumers as expected.
2.
What is sales promotion ?
Sales promotion it is a direct inducement that offers
incentives or more value to a product on the sales force, distributors or
consumers directly with the overriding goal of creating an immediate sale.
When undertaking a sales promotion, there are several factors that a business must
take into account:
o
What does the promotion cost – will the resulting sales
boost justify the investment?
o
Is the sales
promotion consistent with the brand image?
A promotion that heavily discounts a product with a premium price might
do some long-term damage to a
brand.
o
Will the sales promotion attract customers who will
continue to buy the product once the promotion ends, or will it simply attract
those customers who are always on the look-out for a bargain?
There are many methods of sales
promotion, including:
·
Money off coupons – customers receive coupons, or cut
coupons out of newspapers or a products packaging that enables them to buy the
product next time at a reduced price.
·
Competitions –
buying the product will allow the customer to take part in a chance to win a prize.
·
Discount vouchers – a
voucher (like a money off coupon).
·
Free gifts – a free product when buy another product.
·
Point of sale materials – e.g. posters, display stands –
ways of presenting the product in its best way or show the customer that the product
is there.
·
Loyalty cards – e.g. Nectar and Air Miles; where
customers earn points for buying certain goods or shopping at certain retailers
– that can later be exchanged for money, goods or other
offers.
3.
Kinds of promotion
ü
Advertising is the promotion non
personality with using everything media what can invite all of community who
consume it.
ü
Personal Selling is personal
promotion with language presentation in conversation with the buyer in
marketing.
ü
Publisity is the promotion non
personal about serve or entity. It is from open the information about it so
general.
ü
Sales Promotion is the promotion so
different of three promotion in before. It is for invite the buyer.
ü
Direct marketing is personal selling
so direct who can invite the buyer.
4.
Why do we need promotion
In my
opinion, We need promotion because if we want sell the product , we must do the
promotion of the marketing our product. It will make our buyer can know what
the all kinds of product what we sold. They can order it because they believe
that our product is the good for they consumed. And promotion can make our
company so famous in buyer community.
Pick at Least 10 Sentences indicating present tense
:
1.
Promotion
is a marketer in the business of informing
2.
A promotion
that heavily discounts a product
3.
What
does the promotion cost
4.
Sales Promotion is the promotion so
different of three promotion in before
5.
customers
receive coupons
6.
What does the promotion cost
7.
a free product when buy another product.
8.
Advertising is the promotion non
personality with using everything media
9.
Publisity is the promotion non
personal about serve or entity.
10. Direct
marketing is personal selling so direct who can invite the buyer.
Pick at least 10 Sentences indicating past tense :
1.
To get new customers and maintain
customer loyalty.
2.
To get the increase in sales and
profit.
3.
It will make our buyer can know what
the all kinds
4.
Next
time at a reduced price
5.
Make
the product image as expected.
6.
Various
methods to reach a targeted audience
7.
Others targeted at intermediaries
8.
to meet potential
demand generated by the advertising
9.
It is not really
designed to build long-term customer loyalty
10. Methods used depends on several factors
